Airbnb:
Design Challenge
Design just the first step of a flow within the Airbnb mobile experience that would allow users to also rent cars.
Role
Project
Year
Product Designer
Design Challenge: Add a Feature
May 2023
View Prototype
03
01
Existing Brand Identity, UI Components, and inspiration
Research
Conducted user poll and gathered key user insights to guide wireframes
02
I recruited 13 participants for a Google Poll, all of which are in my peer group. I had some hypotheses and preconceptions going into the interviews, but iIalso learned new information that influenced my designs.
Interview Analysis
Analyze
70%
23%
would prefer to rent a car from a rental company vs a host
would be willing to pay a premium for the convenience of renting a car through Airbnb
expressed interest in renting a car through Airbnb
54%
03
Synthesis
Based on survey insights I iterated 3 layout options of the Airbnb
'Host Listing' page to bring to high fidelity
User Research
UX/UI Design
Interaction Design
May 2023 (1 Week)
Figma
Google Forms
Maze
My Role
Timeline
Tools Used
Airbnb is a platform that provides unique and authentic travel experiences to its users. The company has a strong reputation for creating a seamless and user-friendly booking process for its customers.
By introducing the ability for hosts to rent their cars to guests, Airbnb can expand its services and attract more customers who prefer to have access to transportation during their stay with the convenience and security of booking at all once with Airbnb.
Design the first step of a flow within the Airbnb mobile experience (web browser or app) that would allow users to also rent cars.
Explain why that particular step in the existing flow is the best place to add this new feature.
The Problem
Project Goals
01
02
03
04
05
Research
Synthesis
Analyze
Design
Test
My Design Process
04
Design
Designed 3 high fidelity screens, and then made them into basic prototypes
Usability test
Conducted a usability test on the prototypes to validate user preferences and identify opportunities to increase engagement
05
Test
Final Design
Let's work
together.
